Founded in 1997 by Bill Il Chung and Younmee Park, Sodiumpartners is a group of branding partners and designers, based in Seoul with global partners in San Francisco, Los Angeles, London and Shanghai.
The focus of our work is for those who value the strategic branding and design. We identify and clarify the core values of brands to create meaningful, experiential, and participatory branding to engage key audiences.
We believe in the harmony of experience & aspiration, strategy & creativity, and verbal & visual. Every project starts with Discovery, Strategy and Realization: stories, naming, identity, design system, packaging, environments, and digital branding to create the complete brand-led experience.
For a better brand future, we do not work for clients, but we work with clients for customers, users and followers.
Contact us. We are ready to listen.
CHUNG BILL ILSUN, founding partners, ceo, cco
Il is a founding partner and creative director at Sodiumpartners. From 1997 to the present, he has been leading a wide range of projects and clients from beautiful boutique to global scale brands such as Asiana Airlines, CJ Group, Hotel Shilla and Vantt for Samsung, SK Networks and Lubricants, various emotive branding programs for Amore Pacific, Kleannara, Pulmuone, Maeil Dairy, Chungjungone, Cesco, and some of the overseas projects include; LA Inc for Los Angeles Convention and Visitors Bureau, Weihai Point resort in China, KDD in Japan. Before starting Sodiumpartners, he was creative director at Landor, SF responsible for all the projects and clients in Korea. From 2002 to 2012 he had been Adjunct Professor of Strategic Branding at the IDAS of Hongik University. And he currently serves his consultancy role in Seoul Design Foundation. He holds a BFA in Art Center College of Design, Pasadena California.
PARK YOUNGMEE, founding partners, cbo
Youngmee is a founding partner and branding director at Sodiumpartners. She leads diverse verbal branding projects from extensive retail to large-scaled corporate issues. Most successful branding projects she led include; Aritaum, Mis-en-scene, O’sulloc for Amore Pacific, OliveYoung, Freshian & Group renaming & Nomenclature for CJ Group, Lilian for KleanNara, service branding strategy for Cesco members & mobile commercial platform brand Syrup for SK Planet, etc. She wrote a book on naming titled, 100% Naming and translated Brand Asset Management by Scott Davis into Korean. From 2012 to the present, she is serving as Vice Chairman for Korea Trademark & Design Association. She holds BA & MA from Seoul National University and MA from Georgetown University, in Washington DC.
PARK MIJUNG, partners, creative director
With over 20 years of experience in the industry, Mijeong has built a reputation for the quality of her work, and transforming the agencies she works for. As well as forming her own studio, she has worked for some of the leading consultancies in Seoul and loves the power of a simple idea to create and regenerate brands across any media. At Sodiumpartners she mentors the design team and ensures that innovative idea drives the work.
opens up a new world of aspiration and looks at the context of changes and trends, discovers the potentials and helps brands realize the purpose.
We start with understanding of context of
changes of brands, businesses and audiences.
Review business vision/strategy
Execute brand audit
Unlock the potential
> Discover brand opportunities
Based on learning and unlearning from the Discovery, we strategize the opportunities.
Identify core values
Plan branding strategy
Build/refine brand platform
Define Attitudes & Personalities
> Develop brand idea/purpose
All the intangible findings and ideas translate into brand languages where brand realization starts.
and other customer experience touchpoints
> Create brand realization through verbal/visual vocabulary
Allianz Life Insurance Korea_알리안츠생명
Bobath Memorial Hospital_보바스기념병원
CJ O shopping_CJ오쇼핑
Cha Health Systems_차병원그룹
DGB Daegu Bank_DGB대구은행
Fashion Group Hyungji_패션그룹형지
Hana Financial Group_하나금융그룹
Hyundai Home Shopping_현대홈쇼핑
KDB Financial Group_KDB산은금융지주
Kumho Industrial Company_금호산업
Kolon Sport_코오롱 스포츠
Ministry of Knowledge Economy_지식경제부
Mirae Asset Daewoo_미래에셋대우
Post Office Financial BU_우체국 금융사업단
Shilla Duty Free_신라면세점
Shinsegae International_신세계 인터네셔널
Taubman Asia_터브먼 아시아
The Palace Seoul_더팔래스호텔
Zero to Seven_제로투세븐