Founded in 1997 by Bill Il Chung and Younmee Park, Sodiumpartners  is a group of branding partners and designers, based in Seoul with global partners in San Francisco, Los Angeles, London and Shanghai.

The focus of our work is for those who value the strategic branding and design. We identify and clarify the core values of brands to create meaningful, experiential, and participatory branding to engage key audiences.

We believe in the harmony of experience & aspiration, strategy & creativity, and verbal & visual. Every project starts with Discovery, Strategy and Realization: stories, naming, identity, design system, packaging, environments, and digital branding to create the complete brand-led experience.

For a better brand future, we do not work for clients, but we work with clients for customers, users and followers.

Interested?
Contact us. We are ready to listen.

PEOPLE

CHUNG BILL ILSUN, founding partners, ceo, cco

Il is a founding partner and creative director at Sodiumpartners. From 1997 to the present, he has been leading a wide range of projects and clients from beautiful boutique to global scale brands such as Asiana Airlines, CJ Group, Hotel Shilla and Vantt for Samsung, SK Networks and Lubricants, various emotive branding programs for Amore Pacific, Kleannara, Pulmuone, Maeil Dairy, Chungjungone, Cesco, and some of the overseas projects include; LA Inc for Los Angeles Convention and Visitors Bureau, Weihai Point resort in China, KDD in Japan. Before starting Sodiumpartners, he was creative director at Landor, SF responsible for all the projects and clients in Korea. From 2002 to 2012 he had been Adjunct Professor of Strategic Branding at the IDAS of Hongik University. And he currently serves his consultancy role in Seoul Design Foundation. He holds a BFA in Art Center College of Design, Pasadena California.

PARK YOUNGMEE, founding partners, cbo

Youngmee is a founding partner and branding director at Sodiumpartners. She leads diverse verbal branding projects from extensive retail to large-scaled corporate issues. Most successful branding projects she led include; Aritaum, Mis-en-scene, O’sulloc for Amore Pacific, OliveYoung, Freshian & Group renaming & Nomenclature for CJ Group, Lilian for KleanNara, service branding strategy for Cesco members & mobile commercial platform brand Syrup for SK Planet, etc. She wrote a book on naming titled, 100% Naming and translated Brand Asset Management by Scott Davis into Korean. From 2012 to the present, she is serving as Vice Chairman for Korea Trademark & Design Association. She holds BA & MA from Seoul National University and MA from Georgetown University, in Washington DC.

PARK MIJUNG, partners, creative director

With over 20 years of experience in the industry, Mijeong has built a reputation for the quality of her work, and transforming the agencies she works for. As well as forming her own studio, she has worked for some of the leading consultancies in Seoul and loves the power of a simple idea to create and regenerate brands across any media. At Sodiumpartners she mentors the design team and ensures that innovative idea drives the work.

SERVICES

Brand strategy
Stories
Statement
Naming
Nomenclature
Identity
Design system
Packaging
Branded environments
Signage
Video/Motion
Global Branding
 

APPROACH

opens up a new world of aspiration and looks at the context of changes and trends, discovers the potentials and helps brands realize the purpose.

Discovery

We start with understanding of context of
changes of brands, businesses and audiences.

Review business vision/strategy
Interview stakeholders
Execute brand audit
Learn market/environments
Observe audiences
Unlock the potential

> Discover brand opportunities
 

Samyang_삼양그룹
Samil Pharm_삼일제약
Sapporo Brewery_삿뽀로
Sejong University_세종대학교
Seah Group_세아그룹
Sempio_샘표
Shilla Duty Free_신라면세점
Skin79_스킨79
Shinhan Card_신한카드
Shinhan Bank_신한은행
SISUN International_시선인터내셔널
Shinsegae International_신세계 인터네셔널
SK M&C_SK마케팅앤컴퍼니
SK Planet_SK플래닛
SK Lubricants_SK루브리컨츠
SPC
S-Energy_S에너지
S-oil_에스오일
Simmons_시몬스

Taubman Asia_터브먼 아시아
The Palace Seoul_더팔래스호텔
The Shilla_신라호텔
Tway_티웨이항공

Vittz_비츠조명

Yakult_한국야쿠르트
Youngsan University_영산대학교

Zero to Seven_제로투세븐
 

Beauty & Fashion

CJ Oliveyoung_씨제이 올리브영
Zero to Seven_제로투세븐
Taubman Asia_터브먼 아시아
AmorePacific_아모레퍼시픽
BM Cosmetics_비엠코스메틱스
Skin79_스킨79
Kolon Sport_코오롱 스포츠
Doota_두타
Clio_클리오
Fashion group Hyungji_패션그룹형지
Kolmar_한국콜마
Cheongshim World_청심월드
MP Hangang_엠피한강 
Neovalue_네오밸류
ArtBox_아트박스
Shilla duty free_신라면세점
KGC Life&Gin_케이지씨라이프앤진
SISUN International_시선인터내셔널
Shinsegae International_신세계 인터네셔널
CJ O shopping_씨제이 오쇼핑
Our Home_아워홈
Cosmocos_코스모코스
Ineltree_이넬화장품
Aekyung_애경
LG Fashion_엘지패션
GB Style_지비스타일

Industrial & Construction

Kumho Industrial Company_금호산업
Kumho E&C_금호건설
Seah Group_세아그룹
Neovalue_네오밸류
Gansam_간삼
Daewoo E&C_대우건설
Hoban Construction_호반건설
Daehan Cornerstone_대한 코너스톤
Hanwha E&C_한화건설
KDD Japan_케이디디재팬
Kolon E&C코오롱건설
Chinhung_진흥기업
Limkwang E&C_임광토건

Culture & Education

Hansol Education_한솔교육
Youngsan University_영산대학교
Hansol Education_한솔교육
Ministry of Knowledge Economy_지식경제부
Konkuk University_건국대학교
Sejong University_세종대학교
Jongro Academy_종로학원
CJ Group_씨제이 그룹
Changbi Publishers_창비
MBC_엠비씨
Chungdahm Learning_청담러닝
Jeonju University_전주대학교

Financial

Shinhan Card_신한카드
SK M&C_에스케이마케팅앤컴퍼니
KDB Financial Group_케이디비 산은금융지주
Mirae Asset Daewoo_미래에셋대우
Hana Financial Group_하나금융그룹
DGB Daegu Bank_DGB대구은행 
NICE_한국신용정보주식회사
KOMSCO_한국조폐공사 
Post Office Financial BU_우체국 금융사업단
Shinhan Card_신한카드
Shinhan Bank_신한은행
Allianz Life Insurance Korea_알리안츠 생명
Nonghyup card_농협카드

Food

Pulmuone_풀무원
Denmark_동원
Sempio_샘표
Samyang_삼양그룹
Daesang_대상
Haitai_해태
Maeil Dairies_매일유업
McNulty_한국맥널티
ArtBox_아트박스
Cheongshim World_청심월드
SPC_에스피씨
Korea Yakult_한국야쿠르트
CJ Cheiljedang_씨제이 제일제당
CJ Foodsystem_씨제이 푸드시스템
Sapporo Brewary_삿뽀로
ORGA Wholefoods_올가홀푸즈
Jinro_진로
AmorePacific_아모레퍼시픽

Healthcare

Samil Pharm_삼일제약
CESCO_세스코
Samyang_삼양그룹
KOS_대한안과학회
Cha health systems_차병원그룹
Pulmuone_풀무원
Bobath Memorial Hospital_보바스기념병원
KT&G Hurum_케이티앤지 휴럼

Technology

SK Planet_에스케이플래닛
Jobkorea_잡코리아
Iriver_아이리버
NICE_한국신용정보주식회사
Meere Company_미래컴퍼니
KT_케이티
Paxnet_팍스넷

Leisure & Entertainment

The Palace Seoul_더팔래스호텔
The Shilla_신라호텔
Kumho Resort_금호리조트
Lotte_롯데
SK Lubricants_에스케이 루브리컨츠
Kumho Buslines_금호고속
CJ CGV_씨제이 씨지브이
KINTEX_킨텍스

Retail & Place

Homeplus_홈플러스
GS Retail_지에스리테일
Neovalue_네오밸류
AmorePacific_아모레퍼시픽
Doota_두타
BGF Retail_비지에프리테일
Daesang_대상
Taubman Asia_터브먼 아시아
CJ Oliveyoung_씨제이 올리브영
Lotte_롯데
Cheongshim World_청심월드
Pulmuone_풀무원

Living Goods

FURSYS_퍼시스
CESCO_세스코
COWAY_코웨이
Vittz_비츠조명
Hyundai Home Shopping_현대홈쇼핑
ArtBox_아트박스
Gateman_게이트맨
Kleannara_깨끗한나라
Simmons_시몬스
KT&G Hurum_케이티앤지 휴럼
CJ Lion_씨제이 라이온
LG Chemical_엘지화학

Transportation & Energy

Air Seoul_에어서울
T’way_티웨이항공
Asiana Airline_아시아나항공
S-Energy_S에너지
Eusu_유수그룹
Enervis_중앙에너비스
S-oil_에스오일
Hyundai/KIA Motors R&D현대기아자동차
I'REX_인천 국제공항철도

Professional Service & Institution

ATCTP_아태이론물리센터
KOS_대한안과학회
Moonan_문안
NEOVALIE_네오밸류
K-BIZ_중소기업중앙회
Jobkorea_잡코리아
Gansam_간삼
FIDES_피데스개발